76% of Users Pursue High-Quality Experience Instead of Curiosity
The consumption logic of China’s intimate product market has undergone a fundamental upgrade in recent years, completely reversing the early consumption model dominated by curiosity-driven trial purchases. iiMedia Research’s consumer behavior survey data reveals that 76% of current consumers purchase adult intimate products mainly to pursue higher-quality intimate experience, marking the formal transformation of the industry from “novelty consumption” to “experience-oriented wellness consumption”. This core motivation change reflects the substantial improvement of Chinese residents’ living standards and the maturity of intimate consumption concepts.
In addition to personal experience improvement, intimate interactive demand between couples has also become a key growth driver. Statistics show that 48% of consumers purchase products to meet their partners’ needs, fully proving that modern adults have formed objective and rational recognition of intimate products. Intimate supplies are no longer marginal taboo goods but emotional carriers to enhance intimate relationship quality and adjust daily emotional state. The disappearance of consumer prejudice has greatly released market demand and expanded industry development space.
Against the background of national consumption upgrading, consumers are increasingly pursuing refined and high-quality life experience. The single physiological demand in the past has evolved into dual demands of physical experience and emotional wellness. As consumer purchasing power continues to rise, the market will further force industrial upgrading, prompting manufacturers to focus on product refinement, functional diversification and experience optimization. The shift of core consumption motivation has laid a solid user foundation for the long-term high-quality development of China’s intimate wellness industry.